Media Partnerships Drive Historic 100M Impressions for Disability Rights
South African disability rights movement achieves unprecedented 100M media impressions through strategic partnerships, demonstrating powerful model for social transformation without financial burden.
NCPD media campaign reaches millions across South Africa through strategic partnerships and community engagement
Groundbreaking Media Collaboration Amplifies Disability Rights Movement
JOHANNESBURG, 14 October 2025 - In a landmark achievement for social transformation, the National Council of and for Persons with Disabilities (NCPD) has generated over 100 million media impressions in September 2025, marking a crucial milestone in the fight for disability rights and inclusion in South Africa.
This unprecedented reach, valued at R10.5 million in advertising equivalency, demonstrates how strategic media partnerships can amplify marginalized voices without financial burden - a model that could revolutionize advocacy across various social justice sectors, similar to how economic transformation initiatives are reshaping urban equality.
Breaking Down Barriers Through Strategic Partnerships
SABC's commitment of R1.7 million in PSA slots, broadcasting in all 11 official languages, exemplifies how public institutions can drive social change. This initiative aligns with broader efforts to transform South African society through inclusive policies.
Community Impact and Social Transformation
The campaign's success extends beyond numbers, touching lives across the nation. From community radio stations to digital billboards, the message of inclusion reaches South Africans where they live, work, and commute. This grassroots approach to social change mirrors successful models seen in community-focused transformation initiatives.
Key Achievement Metrics:
- 100+ million impressions in September 2025
- R10.5 million advertising value equivalent
- 178 digital billboards nationwide
- Broadcasts in all 11 official languages
Looking Forward: Upcoming Campaigns
NCPD announces three critical upcoming campaigns focusing on incontinence support, addressing violence against persons with disabilities, and celebrating the International Day of Persons with Disabilities. These initiatives aim to continue the momentum of social transformation and inclusive development.
"We're not asking for charity, but inviting partnership. This is about fundamental social justice and transformation," emphasizes Bernadette Rigney, NCPD's PR Manager.
Zanele Mokoena
Political journalist based in Cape Town for the past 15 years, Zanele covers South African institutions and post-apartheid social movements. Specialist in power-civil society relations.